The world is demanding more of products and packaging: they need to travel through different channels, be sustainable, meet ever evolving regulatory requirements, and keep up with consumer tastes.
And most organizations aren’t equipped to keep up.
In The Evolution of Products and Packaging, Matthew Wright provides a first-hand account of the trends that ushered in an explosion of SKUs and an increase in supply chain complexity that plagues manufacturers, brands, and retailers still today (and hear how data is answering some of today's most pressing supply chain challenges).